Join us for the next edition of TechBrew, on February 9th, 7.00pm at 4
Dame Lane, Dublin 2.

Run by the Irish Software Association, TechBrew is an informal gathering
of software company management and technology leaders, getting together to
chat over a bite and a beer.

The TechBrew theme of the evening is:

“Partnering—Is it the fastest and cheapest entry to new markets or does it
ultimately cost more?”

What’s the best route to market. Are you willing to sacrifice control for
coverage?

Join us at techBrew to explore the various options for identifying, acquiring and managing partners who can help you grow and scale. Expanding your existing markets, what models work best, identifying the best partners options for different markets, and managing the channel. Hear practical advice, successes and pitfalls, from those who have gone before you, shared in an informal learning environment.

Confirmed to speak:

Donagh Kiernan, Founder and CEO, Tenego Partnering

Tenego helps high growth technology companies drive international sales through partnering. Tenego focuses on making current partners effective and securing new partners that are ‘best-fit’ to sell products or services in identified target markets.

Erin McCann, Product Manager, Sage

Since 1999, Sage Ireland has been delivering Business Management software to over 40,000 businesses, ranging from start up’s to large companies in Ireland and more recently internationally. Partnering is a very important way for Sage Ireland to grow its customer base, move into new markets and diversify into new areas of business. Sage partnerships include a channel of Accredited Business Partners and Developers, Accountants and other Sage Operating Companies throughout the world. Diversification into new business areas are achieved through partnership with 3rd Party Vendors known as Connected Services.

If you have some practical experience to offer yourself, why not take ten minutes to share your experiences on the night.

The focus of TechBrew is on strategic and management issues faced by business managers, technology leaders and product management within the Irish software industry.

• Exchange ideas, network, form alliances and focus on technology and growth.
• Discuss how your ideas, breakthroughs and challenges are affecting your company's business.
• Meet with other software start-ups and established companies, get their feedback and input.

TechBrew is a new networking forum, with the opportunity to discuss and share your views, challenge the conventional wisdom, and meet and learn from your peers. The first part of the TechBrew will follow the evening’s theme, offer a number of people a soapbox for 10 minutes each, no slides just experience, and provide everyone with the opportunity to contribute.

Followed by informal networking, where you can chat and chew over a brew.

ISA member or not – All Software Companies are welcome!

Kindly sponsored by Software Skillnet